{"id":2068,"date":"2022-11-18T21:50:55","date_gmt":"2022-11-18T13:50:55","guid":{"rendered":"https:\/\/dev.livaux.com\/?p=2068"},"modified":"2023-01-26T18:49:05","modified_gmt":"2023-01-26T10:49:05","slug":"the-guardian-motueka-woman-instrumental-in-company-scooping-multiple-awards","status":"publish","type":"post","link":"https:\/\/dev.livaux.com\/?p=2068","title":{"rendered":"The Guardian: Motueka woman instrumental in company scooping multiple awards"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 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style=\"--awb-padding-top:80%;--awb-padding-right:40px;--awb-padding-bottom:5%;--awb-padding-left:40px;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:50px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;NeutrafaceText-Demi&quot;;font-style:normal;font-weight:400;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:capitalize;font-size:1em;line-height:var(--awb-typography1-line-height);\">The Guardian: Motueka woman instrumental in company scooping multiple awards<\/h1><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-bg-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 40%));--awb-bg-color-hover:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 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Please try again later.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:64px;--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><img decoding=\"async\" class=\"lazyload size-full wp-image-2471 alignright\" src=\"https:\/\/dev.livaux.com\/wp-content\/uploads\/2022\/11\/EMMA_GRAHAM_The-Guardian.jpeg\" data-orig-src=\"https:\/\/dev.livaux.com\/wp-content\/uploads\/2022\/11\/EMMA_GRAHAM_The-Guardian.jpeg\" alt=\"\" width=\"400\" height=\"792\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27792%27%20viewBox%3D%270%200%20400%20792%27%3E%3Crect%20width%3D%27400%27%20height%3D%27792%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/dev.livaux.com\/wp-content\/uploads\/2022\/11\/EMMA_GRAHAM_The-Guardian-152x300.jpeg 152w, https:\/\/dev.livaux.com\/wp-content\/uploads\/2022\/11\/EMMA_GRAHAM_The-Guardian-200x396.jpeg 200w, https:\/\/dev.livaux.com\/wp-content\/uploads\/2022\/11\/EMMA_GRAHAM_The-Guardian.jpeg 400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 400px) 100vw, 400px\" \/>Motueka\u2019s Emma Graham plays a pivotal role in the success of an international company, Anagenix, as a \u201cproduct champion\u201d. A global ingredient supplier for functional food, <a href=\"https:\/\/dev.livaux.com\/\">supplement and nutraceutical producers<\/a>, Anagenix covers Asia, Europe, UK and USA and at this year\u2019s Natural Health Products New Zealand Industry Awards the company scooped three awards, including the coveted Supreme Award.<\/p>\n<p>As the second longest-serving team member, Emma says she was \u201cproud\u201d of the company\u2019s success, which alongside the Supreme Award saw them take home the FernMark Licence Programme Growth Award due to their remarkable 300% growth in the last year and the Marketing Award for over $2 million in sales.<\/p>\n<p>The Award\u2019s lead judge, Lorraine Moser, says New Zealand\u2019s natural health products industry has a heritage of pioneers.<em><strong>\u201cThis year\u2019s Awards winners exemplify the great job our sector is doing in continuing to push boundaries with innovations, further enhancing New Zealand\u2019s international reputation as a source of high-quality natural health products,\u201d<\/strong><\/em> says Lorraine.<\/p>\n<p>Emma, a forensic scientist, joined the company in 2014, three years after its inception, and \u201chelps Anagenix to translate proven science into consumer benefits\u201d which in turn assists the company to identify market opportunities and develop brands for their functional food ingredients.\u201cI really enjoy the variety of work. It\u2019s a small company so everything\u2019s always changing which is cool,\u201d says Emma.<\/p>\n<p>Established in 2011 to provide a commercial link between ground-breaking New Zealand plant bioactive research and the world\u2019s best <a href=\"https:\/\/dev.livaux.com\/\">supplement producers<\/a>, Anagenix works with nationwide research institutions to bring the best of this country&#8217;s horticulture to the world of nutraceuticals. Providing technical support world-wide, Emma has dealt with customers from America to Serbia.<\/p>\n<p>Harnessing New Zealand products, particularly the \u201cnutritional powerhouse\u201d of <a href=\"https:\/\/dev.livaux.com\/green-kiwifruit\/\">kiwifruit<\/a>, Emma says there are more products in the pipeline that include a product for blood glucose management and the company has plans to expand further into Asia. Their growth is occurring at a rate of knots, with the team now numbering 11, up from the 4 it began with, while its product portfolio also continues to increase and with the support of a Singapore-based marketing director, they now have a \u201cgreat sales tool kit\u201d.<\/p>\n<p><strong><em>\u201cThe marketing has really helped us communicate the story behind our ingredients to the customers, it\u2019s driven our growth and allowed us to expand,\u201d<\/em><\/strong> says Emma.<\/p>\n<p>Source: The Guardian (24 June 2020 issue)<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dev.livaux.com\/index.php?rest_route=\/wp\/v2\/posts\/2068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.livaux.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.livaux.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.livaux.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.livaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2068"}],"version-history":[{"count":0,"href":"https:\/\/dev.livaux.com\/index.php?rest_route=\/wp\/v2\/posts\/2068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.livaux.com\/index.php?rest_route=\/wp\/v2\/media\/2473"}],"wp:attachment":[{"href":"https:\/\/dev.livaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.livaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.livaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}